Abby Whiffen

Freelance Ethical Content Writer

Greetings! I’m Ethical Abby, a British content writer communicating for earth-friendly beauty brands. I’m meat-free and make-up obsessed with a passion for writing, words, and all things beauty. Communicating the mission and purpose of ethical beauty brands is what I‘m passionate about.

I help ethical businesses attract – and convert – their audience through engaging content.

How I can help your brand or business.

Do you have a beauty product you’re trying to sell but your marketing materials are less than, well, beautiful?

Maybe your product descriptions are not as seductive as they could be. Or perhaps your web copy about the product’s unique qualities is less than enticing.

Don’t let your site slip to the unexplored depths of Page 67 on Google. I’m here to help!

You need words that sell - I've got thousands of them! Tell me what you need and I'll create engaging web copy and content designed to tell your brand's story, bring qualified leads, and position your business as a voice of authority in your industry.

Hire me.

I can work with you and create well-researched cosmetics articles, SEO optimised skincare blogs and engaging website copy and content designed to maximise your business.

Reasons to Reach Out

If you:
Are struggling to find the time to create content that drives results
Are searching for a way to promote your product
Are looking for compelling, entertaining and informative copy
Are looking to work with a collaborative, dependable and trustworthy writer
Just want to chat & explore ways we can work together

I offer competitive freelance writing quotes on a per-project basis. Please contact me with your requirements and I will be happy to provide you with a detailed quote.

I would love to hear from you!

Abby, or Ethical Abby, should I say, was the perfect person to turn to when I needed some copywriting done for my agency. Despite limited knowledge about the topics I gave her, which included business recycling and Greek yacht chartering, she drew from her knowledge and excellent research skills to create comprehensive pieces that went above and beyond. 10/10 would work with her again, and if I ever have an ethical beauty product of my own, I know exactly where to turn! Thank you Abby.

Joseph Kennedy

The UK's No.1 Environmental Copywriter | Founder @ Content Pathway